As some of you may know, Refresh Renovations is the brainchild of Traffic: a business strategy and marketing company directed by Chris Caiger, Barry Bloomfield and Jon Bridge. In 2010, Traffic’s directors teamed up with Lal Meyer to develop a solutions driven franchise business model that would significantly improve New Zealand’s home renovation industry. They decided to call it Refresh Renovations.
Originally, the goal was for Refresh Renovations to become the leading home renovation company in New Zealand. But ten years on, Refresh has become an international success. Combined with sister companies Zones and Oncore - Refresh now has 100+ franchises operating worldwide.
Where did Refresh start?
What was originally thought to be an industry-wide problem in New Zealand turned out to be a problem worldwide. Traffic discovered that homeowners throughout the world were struggling to achieve organised, high-quality home renovation results. Basically, entering into a home renovation meant entering into a world of stress for most people. Refresh’s systems and processes have streamlined the renovation stages - actually making the experience an enjoyable one. It’s these processes and systems that have seen Refresh transition from being a small New Zealand franchise company to a reputable international brand within the space of ten years.
What does 100* franchisees mean to us?
Simply put, 100 franchises across Refresh, Zones and Oncore shows that our business models are working. We are providing a service and a solution that homeowners around the world want.
As Refresh’s Global CEO Lal Meyer puts it, Refresh’s success comes down to: “taking what works in the commercial and new home sectors and bringing it into the renovation market. We are the only global brand in this space.”
Where to next?
With over 100 franchises now in the overall group (and growing), Refresh is showing no signs of slowing down - the goal is to have 4,822 franchises running, globally. CEO Lal Meyer explains: “The next step is to aggressively grow our franchise network globally and also to continue to invest in improving our processes and systems in order to deliver the best possible renovation experience to homeowners and great businesses for our franchise owners.